Have you got your marketing plan for the new year in place? Creating, and following, a clear marketing plan is one of the most important things you can do to set your business apart from the competition, so it pays to spend a bit of time getting it right.
Read on for our tips on how to get your products and services in front of the right people. And if you’re short of time to get this underway, or could do with some expert advice, then Hour Hands can help. We can take specific tasks off your hands, or even provide a bespoke marketing package to promote your business. Contact us to find out how we can help you.
There are a multitude of things you can do to promote your business. The key is to find the ones that work for you and your audience:
1. Mix it up
Start by trying a variety of different ideas, and run them for a while to see which ones work best for you. You might find that some promotions get a better response than others, but in our experience a mixed approach gives the best return.
Make it relevant and interesting, but above all, use it.
There are many ways you can do this, so look around. Pay-per-click (PPC) is worth considering, as is sponsorship of events that your potential clients will attend.
4. Exhibit at events
This could be a conference, a school fair, a trade show, or any other event, but exhibiting at the right event for your business could be the perfect way to get your name out there. We won’t lie – it can be hard work and your feet will hurt at the end of it, but plan it well and it should be worth it.
5. Website and blogs
Make the effort to keep your website up to date with relevant blogs. Create keywords for every page – Google’s Keyword Planner is an excellent tool to help you find just the right word, and will improve your visibility in online searches.
6. Mailing list
Send regular and interesting newsletters to your contacts, with links back to your website. Create your own content to attract visitors to your site, and build up your mailing list by providing subscribe links on your website. You could also consider running a competition on social media to get people on your list. Don’t forget, if you need some advice on putting together a professional newsletter or setting up your mailing list, then we can help.
We appreciate this isn’t everyone’s cup of tea, but there are lots of friendly groups out there who would be very pleased to meet you. And it really is true that you buy from people you know, or people that have been recommended to you!
Print is an expensive option, but can be very effective if you use it wisely. Put together an attractive flyer, and make sure it appears in all the places your clients might be.