After many (too many to share) fulfilling years in marketing, I’ve recently made an exciting shift: I’ve transitioned into a new role focused on wellbeing within Hour Hands. It’s a move which is the result of a journey rooted in purpose, reflection, and a growing passion for creating a positive workplace culture.

Why this change is good!

Marketing is where I could use my creativity, strategy, and communication to tell stories and drive results. I loved the energy and the constant evolution. But over time, I began to feel a pull toward something more people-centric; something that would allow me to make a direct impact on the lives of my colleagues.

I found myself increasingly drawn to conversations about mental health, burnout, belonging, and how we create environments where people can truly thrive professionally and personally too. My outside interests that involve teaching and coaching young people through sports, made me realise that while I enjoyed what I was doing, I was even more passionate about how people were feeling while doing their work.

Wellbeing keeps teams resilient, engaged and connected

Like many companies, we’ve faced challenges in recent years including changes in how we work, uncertainty, and the growing need for support systems that go beyond productivity metrics. I saw firsthand the importance of wellbeing to keep teams resilient, engaged, and connected. It became clear to me that businesses can no longer treat wellbeing as a side project. It has to be embedded into the culture.

What my new role looks like

In my new role, I focus on creating initiatives, resources, and spaces that support employee wellbeing — mentally, emotionally, and socially. This means everything from championing mental health awareness and running workshops, to shaping wellbeing policies and collaborating with leadership to create a more inclusive, human-centred culture whilst allowing individuals to develop themselves in and outside of work.

It’s a role that requires listening deeply, learning constantly, and being open to what people truly need — not just what looks good on paper. It’s both humbling and inspiring.

What I’ve learned so far

This transition hasn’t been about leaving marketing behind, in fact, I bring many of the same skills with me: communication, empathy, storytelling, and strategic thinking. But I’ve learned that success looks different now. It’s not about campaign metrics or conversions – it’s about creating moments of connection, reducing stress, and helping people feel seen, heard, and valued within the business.

And perhaps most importantly, I’ve learned that wellbeing isn’t a nice-to-have. It’s a business imperative.

Looking ahead

I’m incredibly excited about what’s ahead. This is still a new journey and there’s so much to learn. But I feel grateful to be in a company that recognises the value of wellbeing and supports internal movement and growth.

To anyone else considering a role change — especially one that aligns more closely with your values — I encourage you to explore it. Sometimes, the best opportunities aren’t outside the business, but within it.