How we helped a local college stay in touch with students

May 28, 2020 by Christine Frith
How we helped a local college stay in touch with students

Keeping in touch with your customers is more important than ever at the moment, while many business premises are closed and your audience is confined to their homes. One Hertfordshire further education college used our business support services to keep the conversation going with their upcoming September cohort of students, by sending postcards to the students at their homes.

Project operations

With the college staff now working at home, we took over the operations side of the project which involved: 

  • Cleaning the database of student addresses
  • Sourcing appropriate address labels and stamps
  • Creating and printing address labels using Mailmerge 
  • Affixing labels and stamps to the postcards
  • Organising delivery of the full quantity with the post office 

The college team were thrilled with the outcome and are planning further print communications in the near future:

“Hour Hands have come to our aid when it has been more challenging to send information out to students due to the logistics of lockdown. They have been very professional, listening to our requirements and meeting tight deadlines efficiently. We are now ready to use them for our next project as we know we are in good hands!”

Claire, Marketing Director

Top tips

While many organisations favour the immediacy of digital communications, print and direct mail can be a highly successful way of keeping in touch with your homebound audience in these challenging times, and you can find more tips on local business support services here. Ideas you could consider include:

  • Sending customers or clients a note to let them know when and how you’ll be re-opening
  • Saying thanks to your employees for working hard during lockdown
  • Keeping in touch with your furloughees

If your project would benefit from our business support services, please get in touch. We’re happy to chat through the services we offer, from admin to research to Xero bookkeeping, to help your business thrive.