5 financial red flags every SME should spot
These are warning signs that indicate trouble ahead
As a SME business owner, any advance warning that your business may be heading into troubled waters is welcome as it gives you time to react and make changes, potentially saving your business from financial difficulties. Our bookkeeping team has experience in spotting signs that indicate various issues including that the marketplace is contracting or your processes may not be as efficient as you think.
Here’s our list of five financial red flags that UK SMEs should watch out for – if you’d like to know more, give us a call to discuss it further.
1. Deteriorating cash flow
Cash flow is the lifeblood of any small business, and a sustained decline is one of the most serious warning signs. If you find yourself regularly struggling to meet payroll, pay suppliers on time, or cover routine operating costs, even when your order book looks healthy, something is wrong.
Remember that profit and cash flow are not the same thing, and many businesses fail not because they aren’t profitable on paper, but because cash simply isn’t hitting their bank account fast enough. Watch for a widening gap between your invoiced income and the cash getting to your account, and pay close attention to your cash flow forecast every month, not just at year end.
2. Shrinking profit margins
If your revenue remains fairly constant but your net or gross profit margins are contracting, that’s a red flag worth investigating urgently. It typically means your costs are rising faster than your prices, you’re discounting too heavily to win work, or there’s inefficiency creeping into your operations. For a UK SME, margin erosion can be gradual and easy to miss quarter by quarter, but the cumulative effect can be devastating. We recommend that you regularly compare your margins against previous periods, and against industry benchmarks where possible. This will help you spot any trends before it becomes a crisis.
3. Unusual patterns in financial reports
If you spot any inconsistencies or unexpected movements in your management accounts, don’t ignore them! Watch out for revenue that doesn’t match your sales activity, expenses that are hard to explain, balance sheet items that keep shifting without a clear reason, or a growing gap between your bank balance and what your accounts suggest you should have. These anomalies can indicate errors, but they can also be a sign of deeper problems such as poor bookkeeping, fraud, or a business model that isn’t working.
4. Increasing debtor days
Your debtor days figure tells you how long, on average, it takes your customers to pay you. If this number is creeping up, for example, from 35 days to 55 days, it means your cash is increasingly tied up in unpaid invoices and your customers are effectively using you as a source of free credit. For a small business with limited reserves, this can quickly become a cash flow crisis.
It may also signal that certain customers are in financial difficulty themselves, which raises the additional risk of bad debt. Keep a close eye on your aged debtors report and let us know if you would like some help with credit control!
5. Rising levels of director borrowing
When a business starts to struggle, it’s surprisingly common for directors or owners to quietly prop things up through personal loans, by deferring their own salary, or by injecting personal savings without formally documenting it. This is understandable but it can mask the true financial position of the company and delay necessary action. If the business can only keep functioning because of informal personal financial support, that’s a significant red flag.
It can also create legal complications, particularly around director duties and insolvency law, where trading whilst knowingly insolvent carries serious personal liability under UK law.
How can Hour Hands help you?
It’s very straightforward to outsource tasks to Hour Hands including bookkeeping. Our team of professional bookkeepers can create management accounts, run your credit control and help you keep an eye on your finances, including the financial red flags outlined above. When you contact us, we will listen to what you want to achieve and why, before suggesting a package or a one-off activity that is bespoke to your needs.
To get started, you can either email us on hello@hourhands.co.uk or call 01727 818262 or even complete the form on our website. Why not contact us today? It will lead to a no obligations conversation, and it will definitely lead to you discovering additional time and energy.
Let’s speak soon.